An Interview with Erin English, marketing and communications director, Adaptive Sports Center

FS: What are the biggest challenges your organization faces as far as fundraising is concerned? How do you overcome them?
EE: One of the biggest challenges our organization faces is relying too heavily on individual fundraising events to generate income. Another significant challenge is keeping our lessons affordable while also generating sufficient revenue. While we pride ourselves on providing low-cost lessons and scholarships to those who need them, each lesson that is put out by the Adaptive Sports Center generates additional costs that need to be met with revenue raised by the development department.