An Interview with Erin English, marketing and communications director, Adaptive Sports Center

FS: Do you foresee any big changes in the way you reach potential donors and other supporters in the near future?
EE: Over the coming months the Adaptive Sports Center will strive to reach our donors on a more personal level. Our development team will be contacting many of our donors to ask them how they view the current state of the organization and what their feelings are about the future. In this wavering economy we feel it is going to be critically important to stay positive, to communicate all organizational goals and to work hard to achieve buy-in from all organizational stakeholders.