An Interview with Erin English, marketing and communications director, Adaptive Sports Center

FS: How would you describe your fundraising philosophy?
EE: Open, honest and personal communication.

FS: How do you reach out to supporters and potential supporters in ways other than purely fundraising? Are you engaged with social-networking sites such as MySpace, Facebook, etc.?
EE: Mike Johnson, the Adaptive Sports Center’s board president, has begun distributing quarterly letters to keep ASC supporters up-to-date throughout the year. The Adaptive Sports Center also distributes a semiannual newsletter, which details current ASC business and includes staff member, participant and donor profiles, as well as a program preview for the upcoming season.