An Interview with Jenni Henry, development manager, Girls on the Run

FS: Do you foresee any big changes in the way you reach potential donors and other supporters in the near future?
JH: We haven't executed much of an individual-giving campaign in the past, and this is an element of fundraising we'd really like to increase in the coming year. Last month we sent out our first-ever direct-mail piece in the form of an annual appeal, and we'd like to continue that once or twice a year.