An Interview with Jenni Henry, development manager, Girls on the Run

We are also looking into electronic appeals as a way to reach potential donors. We capture a lot of e-mail addresses at various events, and in many cases it's the only way to get in touch with people.

FS: How would you describe your fundraising philosophy?
JH: My fundraising philosophy is constant communication with our supporters. I feel that people are more likely to give if they feel a connection to the organization, so I think it's important to always keep all donors and potential donors posted on achievements, news and upcoming events. Donors are more likely to give if they know that their money is being put to good use.