An Interview with Jenni Henry, development manager, Girls on the Run

FS: How do you reach out to supporters and potential supporters in ways other than purely fundraising? Are you engaged with social-media sites like MySpace, Facebook etc., and online social networking?
JH: We send out an e-newsletter every two weeks to all our donors, friends, volunteers and program participants, and share updates about our program and the latest milestones we've reached. By always keeping our supporters up to date on our happenings, we give them a sense of involvement and a reason to give. We hold a number of events that are not fundraising-focused, such as our 5K races and Volunteer Appreciation Parites. Other events have a much lower ticket price and are used more for cultivation, such as our Associate Board Wine Tasting. We also have a Facebook page that we update regularly, and we use it to invite attendees to events and post pictures.