An Interview With Moira Mulroney, Director of Development and Communications, the Support Center for Child Advocates

We recruited more than 100 supporters to our events committee, asking them to promote the event and sell tickets. Sponsorship committees worked tirelessly to raise more than $300,000 in sponsorships from regional corporations and law firms. The auction committee collected more than 400 items for our silent and live auctions, which raised more than $92,000 that night. Staff leadership and board members made personal connections with major-donor prospects at the ABR, and we've been following up with them, seeing some larger gifts come in as a result.

FS: Any major difficulties or setbacks you've faced along the way? Things you would do differently with your fundraising?
MM: Our capital campaign to buy and renovate our offices in 2001-2005 cut into program fundraising but gave us a new home and substantial equity for the agency. During the recession, we laid off two staff as part of reducing expenses by $200,000 without cutting direct services.