An Interview with Pamela Brannon, Executive Director, Children of Uganda

FS: How do you engage donors and other supporters and potential supporters in ways other than purely fundraising efforts?
PB: We maintain a Facebook page with regular updates, send out a newsletter once a year with updates from the ground, and we also recently introduced a monthly e-mail newsletter and a quarterly one-page hardcopy newsletter. Donors have loved this!

FS: Can you share a recent fundraising success?
PB: We recently launched our second annual "30 in 30" campaign. This is an online campaign where we invited 30 of our most passionate donors to raise $1,000 in 30 days. Our goal was to raise a total of $30,000 in 30 days. We ended up raising over $30,000 and at very little cost to us. We used FirstGiving as our fundraising platform. Each donor had their own page, and we highlighted 30 of our new recruits.