An Interview with Pamela Brannon, Executive Director, Children of Uganda

FS: What advice would you give to organizations similar to yours in size and annual operating budget?
PB: Always say thank you!!! We cannot thank our donors enough. We call, e-mail, send thank-you letters, have the children write letters, board members call to thank special donors, etc. Whether it's $10 or $10,000, a simple thank-you goes a very long way in keeping a donor engaged. I have personally donated to other organizations and either never received an acknowledgment or received one weeks or months later. This does not engender me to that organization.