An Interview with Sean Scanlon, The Cornell Lab of Ornithology
FS: What is the organization's fundraising philosophy?
SS: I believe that fundraising is an expression of values — by the donors and the organization. Therefore, we know that different people place different levels of emphasis on our mission and its impacts, and we try to meet them where they are.
We have a broad and traditional member base that ranges from $20 to $100 per year. Over the past three years we have also created an engaging mid-level program that is focused on experiences — birders like "to bird," and we do too. So, we plan birding trips where we can be amazed by nature, side by side with our supporters.
Dane Grams is the director of membership for Human Rights Campaign. He has held senior positions at Amnesty International, Greenpeace USA and Care2. Reach him at dane.grams@hrc.org.Â