An Interview with Sean Scanlon, The Cornell Lab of Ornithology
FS: Can you share a recent fundraising success? Why was it successful?
SS: The Lab is starting to see a significant increase in bequests and other planned gifts. Recently we received word of a $130,000 bequest from a long-time member of the Lab who had never given more than $35 during her ten years as a member. We are lucky to have a growing number of equally generous planned gifts each year from people who recognize the long-term value of a unique organization like the Lab. We believe this occurs because of the long-term loyalty to the Lab that our members develop through our award-winning publications like Living Bird Magazine, programs like the Home Study Course, participatory programs like Project Feederwatch and more.
Dane Grams is the director of membership for Human Rights Campaign. He has held senior positions at Amnesty International, Greenpeace USA and Care2. Reach him at dane.grams@hrc.org.Â