An Interview with Sean Scanlon, The Cornell Lab of Ornithology

But it also happens because we are investing in marketing our planned-giving program, careful segmentation with our database partner, and integration through our direct-mail program. In addition, we are proud of our commitment to friendly and intelligent member engagement. So over the decades, most members of the Lab participate with us on one level or another — sharing data or just sharing stories about their love of birds on their feeders. All of my colleagues have a real passion for friendly public accessibility.