An Interview With Amanda Carter, CoachArt

2. A few years ago, we realized that we had to streamline the programs offered by CoachArt to make the mission clear and the fundraising message precise. We found ourselves doing too many side projects that were not the focus of the mission. Donors and supporters would offer opportunities (sporting event tickets, camping opportunities, day trips throughout the city). We saw that while these opportunities were generous, they were outside of our core mission. The leadership had to re-evaluate the mission to make sure that all programs were mission-driven and hyper-focused. This helped our fundraising because we were able to convey a clear, accurate message and clarify evaluation results to our donors.