An Interview With Amanda Carter, CoachArt

FS: Do you foresee any big changes in the way you reach potential donors and other supporters in the near future?

AC: We have seen that donors like to feel that they are part of a community, supporting a successful organization. For the most part, donors no longer want to send a check to a faceless organization — many of them want to be involved. There is a fine line for our organization to walk: We must be careful to engage donors without overwhelming and alienating them. Therefore, we have created clear expectations for some donors so they understand when they will hear from us. We also tailor our contact with donors depending on their needs. Some donors want constant communication and involvement to feel as if they are part of a community, while others are more hands-off. Our commitment to communicate in the style that best suits the donor drives us to know our donors better.