An Interview With the Center for Family Representation's John Linder
FS: What is CFR's fundraising philosophy?
JL: CFR is very data-driven, and our messaging to donors reflects this philosophy. We have begun to further tailor our messages to issue-specific donors — for example, donors who care about families facing domestic violence or those focused on mental-health issues. This tailoring has begun to open more doors for our fundraising in addition to keeping our current stalwart funders.
Dane Grams is the director of membership for Human Rights Campaign. He has held senior positions at Amnesty International, Greenpeace USA and Care2. Reach him at dane.grams@hrc.org.
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