An Interview With the Center for Family Representation's John Linder

FS: What is CFR's fundraising philosophy?
JL: CFR is very data-driven, and our messaging to donors reflects this philosophy. We have begun to further tailor our messages to issue-specific donors — for example, donors who care about families facing domestic violence or those focused on mental-health issues. This tailoring has begun to open more doors for our fundraising in addition to keeping our current stalwart funders.