We are also beginning to develop a more robust advocacy program, which will allow CFR to further engage donors and supporters in non-fundraising activities that will help to drive policy decisions that support families.
FS: Can you share a recent fundraising success? Why was it successful?
JL: I started at CFR just over two months before our 2011 gala, and at that point we had a venue, a save the date and a handful of tables sold. By the time of the gala, we had produced our most successful gala both by attendance as well as by funds raised. The pieces were all there — I just had to marshal the troops and give the marching orders.
Dane Grams is the director of membership for Human Rights Campaign. He has held senior positions at Amnesty International, Greenpeace USA and Care2. Reach him at dane.grams@hrc.org.