An Interview With Christine Orman, resource development manager, ReRun

Fundraising Success: What are the biggest challenges your organization faces as far as fundraising is concerned? How do you overcome them?
Christine Orman: Up until recently, the biggest challenge for ReRun was bringing in new donors and increasing the gift amount of current donors. We are slowly but surely overcoming this challenge by issuing more press releases, using the Internet to reach new people, and improving communication with our donors. Our biggest challenge now is, of course, the poor economy. We still expect people to give, but the gifts will likely be smaller. So, we will need to reach out to a lot more people.