An Interview With Christine Orman, resource development manager, ReRun

FS: Do you foresee any big changes in the way you reach potential donors and other supporters in the near future?
CO: Oh, yes. We will be investing much more time in engaging and really utilizing our current volunteers, as well as attracting new volunteers, so that they can extend our outreach and representation throughout the country. We will also be doing much more social networking. We’ve already begun utilizing the Internet and its associated technology/media formats to reach new and more people. At the moment, we’re only tapping a fraction of the Internet’s potential, but that is going to change.