An Interview With Christine Orman, resource development manager, ReRun

FS: How do you reach out to supporters and potential supporters in ways other than purely fundraising?
CO: We are beginning to break into the social media sites as well as contribute to online discussion forums and blogs. We also use e-mail blasts (judiciously) to our supporters. Our largest effort for the immediate future is developing Internet-based projects that help bring our horses and the public together in meaningful ways. There are so many possibilities for this avenue of reaching out that it’s a matter of narrowing down our options and choosing the most effective method with the greatest impact.