An Interview With Christine Orman, resource development manager, ReRun

FS: Can you describe a recent successful fundraising effort?
CO: We needed to raise funds for two run-in sheds for a herd of horses at one of our foster farms in New Jersey. A run-in shed is a three-sided, roofed structure that the horses can use for shelter when they are out in a pasture. We sent out an e-mail blast appeal to the 600-plus individuals on our e-mail list. We gave them our target amount of $10,000 that we hoped they would help us raise for the two sheds. The first e-mail blast brought in about $5,000 within a six-week period. We sent out another blast indicating how much had been raised so far, thanking the ones that had contributed, and urging the ones who hadn’t yet to help. Within a month of the second blast, we raised another $4,000. We were thrilled, to say the least!