An Interview With Dani Brzozowski, director of development, Open Books

FS: How do you reach out to supporters and potential supporters in ways other than purely fundraising? Are you engaged with the new social-media sites — MySpace, Facebook etc. — and online social networking?
DB: “We do utilize Facebook, though our biggest online success has been the community we’ve built through our own Web site. We communicate frequently with our volunteers and supporters through e-mail, and our Web site and blog draw around 7,400 hits per month. We’ve used a lot of traditional media outlets to drum up interest and [Director of Marketing and Public relations Becca Keaty] is a powerhouse, securing features in TimeOut Chicago, The Chicago Reader, Crain’s Chicago Business, and on CBS2 FOX News, among others.”