An Interview With Emelie Irving, Executive Director, Southeast Texas Food Bank
After a tough sell, Southeast Texas Food Bank’s investment in direct mail pays off big time.
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Looking ahead, Irving says the food bank will concentrate on beefing up its online presence and also strengthening its brand in the community. But there are no plans to "fix what ain't broken" as far as direct mail. It'll remain the backbone of fundraising at the organization, and it won't be coming in-house any time soon.
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