An Interview With Jakada Imani, executive director, Ella Baker Center

FS: Do you foresee any big changes in the way you reach potential donors and other supporters in the near future?
JI: Increasingly, because of the fact that donors can now get online and donate [to] any place on the planet, there has to be a reason to donate in our local community; there has to be a reason to donate where they live and they can see their money having an impact. Some of the things that we're doing are moving our work to a much more hands-on approach, where we really enroll our supporters not just as donors, but as partners in our mission. That makes a huge difference.