An Interview With Jennifer Tierney, Director of Development of Doctors Without Borders/M

FS: Can you describe a recent successful fundraising effort?

JT: Just launching the Be There 1st campaign earlier this month was a success.

FS: Any major difficulties or setbacks you've faced along the way? Things you would do differently with your fundraising?

JT: Online fundraising has been a challenge. Getting people to donate via e-mail only seems to work very well in emergency situations and at the end of the year, when donors are using the online form as a "virtual reply device." We have improved our strategy and raised more money than historically, but the money we generate from e-appeals is still not a significant percentage of our income.