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FS: How do you reach out to supporters and potential supporters in ways other than purely fundraising? Are you engaged with social media and social networking?
JR: The Cristian Rivera Foundation sends out a monthly newsletter to subscribers, keeping [them] up to date on the latest news and asking them to pass the information along to friends, family and colleagues. Messages are also sent via Facebook, text and voice ... to alert people of upcoming events, etc. The foundation also recently launched official Facebook and Twitter pages.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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