An Interview With Katina Bishop, Development Director, Electronic Frontier Foundation

FS: Can you describe a recent successful fundraising effort?
KB: In testimony to the benefits of partnership and relationship cultivation, EFF recently partnered with five independent game developers that released a "bundle" of five of their popular video games and encouraged people to "pay what they wanted" for the games. They also allowed people to distribute their donations between the game developers, EFF and one other charity. We publicized the promotion through our website, blog, newsletter, Facebook page and Twitter feed. The promotion was a run-away success, surprising everyone involved and raising over $170,000 for EFF in a single week (and over $1 million in total).