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FS: How do you reach out to supporters and potential supporters in ways other than purely fundraising? Are you engaged with social media and social networking?
KB: EFF engages in a significant amount of outreach to supporters that is not purely fundraising. Our weekly online newsletter, EFFecter, is sent each week to more than 80,000 e-mail subscribers, keeping them updated on our current work. We are engaged with social media and social networking, maintaining active accounts on both Facebook and Twitter. Further, we encourage supporters to take part in activism campaigns through our Action Center, and we maintain an active blog on our website. We also produce events and a lecture series.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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