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I also believe that when donors are viewed as whole people and not simply as financial resources, it becomes much easier to ask for monetary contributions.
FS: Do you foresee any big changes in the way you reach potential donors and other supporters in the near future?
KB: We will be putting even more effort and resources into developing partnerships with like-minded organizations/supporters. This not only helps EFF to raise money, but helps to expand the range of people we reach.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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