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FS: What are the biggest challenges your organization faces as far as fundraising is concerned? How do you overcome them?
KB: Like most nonprofits, the uncertain economic situation of recent times has presented a challenge for EFF's fundraising. However, in many ways it encouraged us to think outside of the box even more proactively than we previously had done, and to experiment with fundraising strategies that we might not have risked during more stable economic times. These strategies have often been very successful and they've taught our team to move in new, untested directions, as well as continue with the tried-and-true activities that we've been successful with in the past.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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