An Interview With Ken Mallette, Director of Oxfam America's Annual Fund

Oxfam has staff and programs all over the world. By providing donors with up-to-date information on what is happening on the ground, we are able to create long-lasting relationships with donors who become very loyal to Oxfam.

FS: Do you foresee any big changes in the way you reach potential donors and other supporters in the near future?
KM: Social networking and online communications have changed the fundraising landscape drastically over the past few years. There’s no telling what’s next. It will be important to remain open to trying new approaches and technologies.