An Interview With Kerry Whitlock, director of major gifts, Friends of the World Food Program

Another example I’d like to point out is when Drew Barrymore made a major donation during her appearance on "The Oprah Winfrey Show." In March 2008, Barrymore, WFP ambassador against hunger, announced that she would donate $1 million to WFP. She talked about her trips to Kenya, where she visited WFP school meals programs. By talking about the people she met and her personal feelings about global hunger, she really motivated people to get involved. Soon after her appearance, we experienced a significant peak in online donations and received numerous inquiries about volunteering. All of this happened within 24 hours of Barrymore’s appearance on the show.