An Interview With Kerry Whitlock, director of major gifts, Friends of the World Food Program
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Joe Boland
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FS: Any major difficulties or setbacks you've faced along the way? Things you would do differently with your fundraising?
KW: Last year presented a unique set of challenges and opportunities. The world was faced with a global food crisis caused by a sharp spike in food and fuel prices that sparked panic in several countries. While the demand for food assistance grew, WFP was facing severe funding shortfalls. Soon after, the financial crisis hit, creating yet another challenge. We took this opportunity to educate and raise awareness of global hunger and its impact, while encouraging Americans to take action. Many people were motivated to do something to help the nearly 1 billion who suffer from hunger worldwide.
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