An Interview With Kerry Whitlock, director of major gifts, Friends of the World Food Program

FS: How would you describe your fundraising philosophy?
KW: It is critical in fundraising to listen to your donors. You can’t just replicate someone else’s model or do what worked at a previous organization. You can’t just assume that a person or a company will give to you because they have money. You need to be sure you are providing something of value to your donors. You need to listen to how your donors respond to your outreach and solicitations. If you are not getting the results you need (stronger relationships and more money for the cause), then you need to adapt.