An Interview With Kerry Whitlock, director of major gifts, Friends of the World Food Program

FS: Are you engaged with the new social media sites — MySpace, Facebook, etc. — and online social networking?
KW: Absolutely. We have a presence on MySpace (882 friends), Facebook (2,164 fans) and Twitter (1,503 followers). We also have an official blog, and we encourage donors, volunteers and other supporters to share their thoughts. All of our online social networks are interconnected to ensure that our followers are kept informed of latest developments, which often include calls to action. Our goal is to create a viral grassroots presence that will attract people to our online campaigns and encourage them to take action, whether that be in the form of a donation or volunteer effort or both.