An Interview With Kristin Valentine, Director of Development, Bread for the City

By Joe Boland

FS: What are the biggest challenges your organization faces as far as fundraising is concerned? How do you overcome them?

KV: Like many nonprofits, we are seeing a decrease in our average gift size. At the same time, more clients are coming through our doors in need of help. Bread for the City has had to respond by temporarily cutting staff salaries and limiting program hours. Our main drive to overcome these challenges is a renewed effort to reach out to potential supporters through our current supporters — hands down, that is still the most successful way to reach new, high-dollar donors.