An Interview With Kristin Valentine, Director of Development, Bread for the City

By Joe Boland

FS: Do you foresee any big changes in the way you reach potential donors and other supporters in the near future?

KV: Over the past three years we have changed how we fundraise in a few ways. We launched a new Web site with membership capabilities, as well as a Facebook page, blog and Twitter feed. All areas have experienced different levels of success. We now solicit gifts through e-mail campaigns and have the capacity to sell event tickets online. We still hold our big gala every year but now have several small, free or inexpensive events (five to 50 people) throughout the year for current and prospective donors. We have also changed the length and format of our print newsletter and direct-mail pieces, including the response device.