An Interview With Kristin Valentine, Director of Development, Bread for the City

By Joe Boland

FS: What advice would you give to organizations similar to yours, in size and annual operating budget?

KV: If you don't have a communications person, hire one. When I started in 2006, Bread for the City had one staff person for special events and marketing. Communications is too important to be a side duty; events will always suck up all of a staff person's time. The end result is that your organization ends up doing amazing things, but no one ever hears about it.