Brett Kohli, national director and chief financial officer of the Terry Fox Foundation, spoke with FundRaising Success about the organization and its fundraising strategies.
FundRaising Success: How do you fund your mission?
Brett Kohli: We fund our mission almost entirely from an annual Terry Fox Run in almost 800 communities and 8,500 schools across Canada. In addition, runs take place in more than 30 countries, where funds raised support cancer research in the host country.
FS: What are the biggest challenges your organization faces as far as fundraising is concerned? How do you overcome them?
BK: The biggest challenge is the increasingly crowded charity event space, which has changed significantly since the Terry Fox Run first began. We stay true to the principles that have guided Terry's family and the foundation for 30 years.