Innovation. Integration. Immediacy = Online Success for HRC
An online petition in 2003 pushed the Human Rights Campaign into the world of online fund- and friendraising. And the organization never looked back.
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HRC also received a portion of the proceeds from ticket sales. What started out as HRC being a beneficiary of the concert turned into more of a partnership.
As a result:
■ 375,000 people sent e-mails to Congress;
■ several thousand filled out postcards to Congress;
■ several thousand more sent handwritten letters to Congress;
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Margaret Battistelli Gardner
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