An online petition in 2003 pushed the Human Rights Campaign into the world of online fund- and friendraising. And the organization never looked back.

By Margaret Battistelli Gardner

“You really have to instill that at every level of the organization. That’s step one. That’s the hard part,” Grams says. “Once that’s done, you have to let the organization speak for itself, communicate the right amount, share information, invite [supporters] to things, let them get to know you, develop a relationship with them.