An online petition in 2003 pushed the Human Rights Campaign into the world of online fund- and friendraising. And the organization never looked back.

By Margaret Battistelli Gardner

And in order to make all of this mesh more seamlessly, HRC slightly tweaked its self-description, changing its verbiage from “the largest GLBT organization” to “the largest civil rights organization working on behalf of GLBT Americans.” It’s a small change, but one that stands a better chance of resonating with those outside the immediate community.