Millennial Philanthropy

JH: What one piece of advice would you give to a nonprofit that wants to attract more millennial donors?
QD: Millennials are supposedly born-and-bred digital natives, which means two things: First, we are very comfortable doing research, donating and connecting online. Second, we expect and respond best to person-to-person connections. This is what our training in social media has taught us — that we can be heard and listened to, and can go directly to the source.