Millennial Philanthropy
An oxymoron or the real deal?
What does this all mean for nonprofits?
“Meet millennials where they are, i.e., in digital space,” Qui says. “But remember that it should be you, not your brand, who reaches out to us. For example, put your name and title on your Twitter profile and say hi. You’ll make more friends online if you engage us as people rather than consumers. And we’re worth cultivating, I promise.”
* Thanks to Keary Kinch, principal and senior vice president at Adams Hussey & Associates, for schooling me on donor age. FS
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