Anatomy of a 
Committed 
Donor

Another likely breakdown in transitioning from first to second gift is when the donor's second contact with the organization is a largely or entirely unrelated experience from the initial one. How likely is it the donor will feel as though he or she knows what to expect when interacting with you? And how can the seed of trust planted with the first gift be grown if there is no reference to how it was used to help the cause in the second donor "touch"?