Anatomy of a 
Committed 
Donor

The even bigger problem is that nonprofits wind up implicitly accepting the premise that there is no real way (other than brute force of more solicitations) to impact future behavior — an almost fatalistic view that good donors are born, not created.

But if commitment to an organization is created, not born, and if commitment — how the donor feels and thinks about you — causes the key behaviors we covet, doesn't it stand to reason we can impact those behaviors? That we can turn an otherwise "bad" donor into a good one and perhaps more importantly stave off defection of the "good" donor?