Anatomy of a Committed Donor
What’s happening (or
not) after the first gift
that hinders commitment?
When it comes to retention, it is essential for every nonprofit to understand it is in the "creation business." That is, it needs to create more good, committed donors by focusing on the donor experiences delivered by the organization — the experiences that truly impact commitment. This is a "build it and they will come" process. Measure and manage the pieces you actually control — those that affect donor commitment — and the donor behavior you only indirectly impacted by your actions will follow.
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