Anatomy of a Committed Donor
What’s happening (or
not) after the first gift
that hinders commitment?
The answer lies in the reasons people donate. First, let's posit that no donor on the planet engages in altruistic acts. They all want something. That something may be very abstract and ephemeral (e.g., to simply feel good, to know they are making a difference), but nevertheless real. You ignore the "something" at your peril.
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