Anatomy of a 
Committed 
Donor

Trust — not the often deceptive pattern of repeat behavior via RFM analysisis — is the linchpin to true loyalty. It's the kind of relationship that moves the donor to overlook shortcomings, give greater share of wallet, promote the organization and go out of his or her way to engage with it.

This is not abstraction. The Committed Donor, based on a national study of recent, frequent cause donors, can be expected to give 131 percent more over a three year period. In financial terms this means, on average, $200,000 more for every 1,000 committed donors.