Anatomy of a Direct Mail Control: International Campaign for Tibet

A long-time winning direct mail campaign calls on freedom-loving citizens to make a difference in the lives of others.

Mailer Name: International Campaign for Tibet
Date Mailed: November 2009 to June 2016

For almost 30 years, this group has advocated for the self-determination of Tibetans. Its work has largely centered on promoting their human rights, survival of their culture and negotiations with the Chinese government.