Anatomy of a Direct Mail Control: International Campaign for Tibet

A previous Grand Control direct mail package (in the mail for over 3 years) used a Tibetan flag sticker to stir outrage against repression. It balanced that emotion with a lift note from the Dalai Lama urging peace, with freedom and democracy.

This effort was also mailed in a 6”x9” envelope. It included the lift note until 2015, when it was replaced by a much shorter quote from the Dalai Lama.